What is Ecommerce SEO?
Why do you need to care?
Ecommerce Search engine optimization (SEO) is a science and technology that optimizes websites around specific keywords and ranks them high in search results such as Google.
Much is known about the technical aspects of SEO, but you also call it scientific art because of its creative user experience and design aspects.
But optimizing your online store ultimately means one thing. It’s about creating the best possible results for your target keywords.
Google’s goal is to rank search results that answer all search engine questions appropriately so that you don’t have to go back to Google to get another answer.
So how do you do that?
Reveal the complete answers to the broadest questions on the subject.
Explain the point with better photos, videos, or examples.
Deliver a better user experience through faster sites, better mobile experiences, more intuitive interfaces, and more.
Let people talk to you (and build bonds).
According to a survey, the search is the main driver of traffic to content sites, more than 300% ahead of social media.
For e-commerce, it means writing a detailed and vibrant product description with beautiful, eye-catching photos and lots of reviews to help visitors make purchase decisions.
It also means making the buttons big enough, keeping the site bug-free, and showing social evidence of the best products to make it easier for visitors to buy.
Blogging is an integral part of today’s e-commerce marketing because it’s a great way to post rich, dynamic link-worthy content to your domain. Companies that blog more than 11 times a month generate 2-3 times more traffic than blog infrequently.
After setting up a store on one platform and a blog on another, it can be difficult to find the best way to link the two, not only for the user experience but also for SEO purposes.
You can put your store in your main domain and install WordPress in your / blog directory. It works, but with a little care in terms of a unified design and a perfect management workflow. You must be logged in to the e-commerce platform to process products, orders, and general store management. Next, you need to log in to WordPress or another blogging platform to add, edit, and manage your blog content. As you get older, large-scale handling can become difficult.
To avoid content duplication issues and maximize the chances of ranking a particular keyword or phrase, it’s best to control these metadata elements at the page level. This control is not available on some e-commerce platforms. That is, each page in the store has a generic title.
You can’t target the same keyword on every page in your store unless you can control titles and URLs at the page level.
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