{"id":5704,"date":"2020-11-18T12:54:55","date_gmt":"2020-11-18T12:54:55","guid":{"rendered":"https:\/\/thedigitalclicks.com\/?page_id=5704"},"modified":"2021-10-15T20:16:14","modified_gmt":"2021-10-15T20:16:14","slug":"sem","status":"publish","type":"page","link":"https:\/\/thedigitalclicks.com\/services\/sem\/","title":{"rendered":"Search Engine Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Search Engine Marketing<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>What is Search Engine Marketing?<\/h2>\n<p>There are certain difficulties in defining what search engine marketing is. On the one hand, there is a formal definition of the term, and on the other hand, there is a way for marketers to use it.<\/p>\n<p>From these results, you can distinguish between the two types.<\/p>\n<ul>\n<li>This algorithm evaluates both website relevance (that is, the quality of the content and the degree to which it fits a particular search) and website permissions (links from other pages).<\/li>\n<li>Paid results are typically displayed in the top and right columns of the page. Unlike its predecessor, advertisers have to pay a fixed amount each time they click on an ad. To reduce search engine ad space, you need to use a platform such as Google Ads.<\/li>\n<li>In theory, search engine marketing covers both types of results. However, in reality, we call a method that aims to improve organic SEO positioning and a method that aims to be displayed in paid SEM results. To avoid confusion, we&#8217;ll now use the term SEM or search engine marketing for just a few seconds.<\/li>\n<li>Therefore, search engine marketing is a set of tools, techniques aimed at optimizing search engine ads, displaying them in the first place, reducing costs per click, and maximizing conversions from ads. And strategy. The most well-known and most used SEM platform is Google Ads, but there are other solutions, such as Bing Ads.<\/li>\n<\/ul>\n<h3>How it helps your business<\/h3>\n<p><b>Produces high-quality traffic.<\/b>\u00a0Organically generated traffic can be a very long and tedious process, and the results are only seen in the long run. Search engine marketing can speed up your users from the start and direct them to your website. Also, these users have searched for themselves and are assured that they are interested in what you offer.<\/p>\n<p><b>Generates visibility.<\/b>\u00a0The brand is associated with specific needs by being ranked high on Google and other search engines without using click.<\/p>\n<p><b>Generate a conversion.<\/b>\u00a0Ultimately, the ultimate goal of Google Ads and other search engine marketing tools is to improve performance. To do this, create an optimized landing page that will guide you on your path to conversion.<\/p>\n<p>Whatever it is, make the most of your budget. One of the great advantages of search engine marketing is that it is a suitable solution for all sizes, as it is very affordable with minimal investment. On the other hand, if your brand is growing, you can continue to grow by increasing your campaign&#8217;s investment and complexity. Also, try to maximize your budget by paying only when you get results (in the form of clicks).<\/p>\n<p>Get measurable results and track them in real-time. Search engine marketing solutions such as Google Ads provide a number of campaign metrics to keep you informed of what&#8217;s happening all the time. As you can see, it&#8217;s very easy to modify the course for better results.<\/p>\n<p>To get the most out of it, it&#8217;s ideal to have an expert with extensive experience in positioning your brand on Google.<\/p>\n<p>If you want to take advantage of all the benefits of your brand&#8217;s search engine marketing, please contact us!<\/p>\n<h3>Why choose us:<\/h3>\n<p>Our experience includes managing PPC campaigns, inbound marketing, SEO, social media, and content marketing, and we are particularly good at integrating and working with these channels for best performance.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\r\n    <span class=\"qodef-icon-shortcode normal\"  >\r\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-simple-line-icon icon-rocket qodef-icon-element\" style=\"font-size:80px\" ><\/i><\/span>\r\n\r\n            \r\n             \r\n                <\/span>\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1605132626137{padding-top: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h3>SEO<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]Say you are selling the best product in a niche or giving the best service to the customers. But how the customers will find you in the crowd of millions of websites and billions of WebPages?[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a itemprop=\"url\" href=\"\/services\/seo\/\" target=\"_self\"  class=\"qodef-btn qodef-btn-small qodef-btn-solid\"  >\r\n    <span class=\"qodef-btn-text\">CHECK IT OUT<\/span>\r\n    <span class=\"qodef-btn-icon-normal\"><\/span>\r\n    <span class=\"qodef-btn-icon-flip\"><\/span>\r\n    \r\n    <\/a>[vc_empty_space height=&#8221;25px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\r\n    <span class=\"qodef-icon-shortcode normal\"  >\r\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-simple-line-icon icon-social-gplus qodef-icon-element\" style=\"font-size:80px\" ><\/i><\/span>\r\n\r\n            \r\n             \r\n                <\/span>\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1605133302938{padding-top: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h3>Google Ad Words<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]Google Ad words is a tool that will allow us to connect with our audience through paid ads. It allows us to impact our audience at different times.[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a itemprop=\"url\" href=\"\/services\/google-ad-words\" target=\"_self\"  class=\"qodef-btn qodef-btn-small qodef-btn-solid\"  >\r\n    <span class=\"qodef-btn-text\">CHECK IT OUT<\/span>\r\n    <span class=\"qodef-btn-icon-normal\"><\/span>\r\n    <span class=\"qodef-btn-icon-flip\"><\/span>\r\n    \r\n    <\/a>[vc_empty_space height=&#8221;25px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\r\n    <span class=\"qodef-icon-shortcode normal\"  >\r\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-simple-line-icon icon-paper-plane qodef-icon-element\" style=\"font-size:80px\" ><\/i><\/span>\r\n\r\n            \r\n             \r\n                <\/span>\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1605133564206{padding-top: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h3>Pay-per-click Advertising<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]PPC or pay-per-click is a digital advertising model in which an advertiser pays an amount (fixed or determined by auction) each time a user clicks on one of the ads to visit a website.[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a itemprop=\"url\" href=\"\/services\/pay-per-click-advertising\/\" target=\"_self\"  class=\"qodef-btn qodef-btn-small qodef-btn-solid\"  >\r\n    <span class=\"qodef-btn-text\">CHECK IT OUT<\/span>\r\n    <span class=\"qodef-btn-icon-normal\"><\/span>\r\n    <span class=\"qodef-btn-icon-flip\"><\/span>\r\n    \r\n    <\/a>[vc_empty_space height=&#8221;25px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\r\n    <span class=\"qodef-icon-shortcode normal\"  >\r\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-simple-line-icon icon-note qodef-icon-element\" style=\"font-size:80px\" ><\/i><\/span>\r\n\r\n            \r\n             \r\n                <\/span>\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1605134369679{padding-top: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h3>Content Writing<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]Each writer indeed has his own voice and style. However, content writers cannot always afford to indulge in the luxury, as part of becoming a content writer.[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a itemprop=\"url\" href=\"\/services\/content-writing\/\" target=\"_self\"  class=\"qodef-btn qodef-btn-small qodef-btn-solid\"  >\r\n    <span class=\"qodef-btn-text\">CHECK IT OUT<\/span>\r\n    <span class=\"qodef-btn-icon-normal\"><\/span>\r\n    <span class=\"qodef-btn-icon-flip\"><\/span>\r\n    \r\n    <\/a>[vc_empty_space height=&#8221;25px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\r\n    <span class=\"qodef-icon-shortcode normal\"  >\r\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-simple-line-icon icon-bell qodef-icon-element\" style=\"font-size:80px\" ><\/i><\/span>\r\n\r\n            \r\n             \r\n                <\/span>\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1605134369679{padding-top: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h3>Social Media Marketing<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]Social networks are a mode of social interaction. It is a platform for sharing and discussing information between humans.[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a itemprop=\"url\" href=\"\/services\/social-media-marketing\/\" target=\"_self\"  class=\"qodef-btn qodef-btn-small qodef-btn-solid\"  >\r\n    <span class=\"qodef-btn-text\">CHECK IT OUT<\/span>\r\n    <span class=\"qodef-btn-icon-normal\"><\/span>\r\n    <span class=\"qodef-btn-icon-flip\"><\/span>\r\n    \r\n    <\/a>[vc_empty_space height=&#8221;25px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\r\n    <span class=\"qodef-icon-shortcode normal\"  >\r\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-simple-line-icon icon-puzzle qodef-icon-element\" style=\"font-size:80px\" ><\/i><\/span>\r\n\r\n            \r\n             \r\n                <\/span>\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1605134369679{padding-top: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h3>Graphic Designing<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]A designer\u2019s job is to communicate a client\u2019s story, brand, and ideas, but you\u2019ll also need good communication skills to present, enchant, and negotiate your work.[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a itemprop=\"url\" href=\"\/services\/graphic-designing\/\" target=\"_self\"  class=\"qodef-btn qodef-btn-small qodef-btn-solid\"  >\r\n    <span class=\"qodef-btn-text\">CHECK IT OUT<\/span>\r\n    <span class=\"qodef-btn-icon-normal\"><\/span>\r\n    <span class=\"qodef-btn-icon-flip\"><\/span>\r\n    \r\n    <\/a>[vc_empty_space height=&#8221;25px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\r\n    <span class=\"qodef-icon-shortcode normal\"  >\r\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-simple-line-icon icon-screen-desktop qodef-icon-element\" style=\"font-size:80px\" ><\/i><\/span>\r\n\r\n            \r\n             \r\n                <\/span>\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1605134369679{padding-top: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h3>Website Designing<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]Nowadays, it is not enough to create a website; many companies forget one of the most important parts: dedication and time to update it.[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a itemprop=\"url\" href=\"\/services\/website-designing\/\" target=\"_self\"  class=\"qodef-btn qodef-btn-small qodef-btn-solid\"  >\r\n    <span class=\"qodef-btn-text\">CHECK IT OUT<\/span>\r\n    <span class=\"qodef-btn-icon-normal\"><\/span>\r\n    <span class=\"qodef-btn-icon-flip\"><\/span>\r\n    \r\n    <\/a>[vc_empty_space height=&#8221;25px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]\r\n    <span class=\"qodef-icon-shortcode normal\"  >\r\n                                <span class=\"icon-normal\"><i class=\"qodef-icon-simple-line-icon icon-graph qodef-icon-element\" style=\"font-size:80px\" ><\/i><\/span>\r\n\r\n            \r\n             \r\n                <\/span>\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1605134369679{padding-top: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h3>lead generation<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]A potential customer refers to any person or company that is interested in your product. This interest is expressed by sharing contact details, clicking on the \u201cRegister Now\u201d link,[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;]<a itemprop=\"url\" href=\"\/services\/lead-generation\/\" target=\"_self\"  class=\"qodef-btn qodef-btn-small qodef-btn-solid\"  >\r\n    <span class=\"qodef-btn-text\">CHECK IT OUT<\/span>\r\n    <span class=\"qodef-btn-icon-normal\"><\/span>\r\n    <span class=\"qodef-btn-icon-flip\"><\/span>\r\n    \r\n    <\/a>[vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Search Engine Marketing [\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text] What is Search Engine Marketing? There are certain difficulties in defining what search engine marketing is. On the one hand, there is a formal definition of the term, and on the other hand, there is a way for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3328,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/pages\/5704"}],"collection":[{"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/comments?post=5704"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/pages\/5704\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/pages\/3328"}],"wp:attachment":[{"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/media?parent=5704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}