{"id":5683,"date":"2020-11-16T20:09:32","date_gmt":"2020-11-16T20:09:32","guid":{"rendered":"https:\/\/thedigitalclicks.com\/?page_id=5683"},"modified":"2021-10-15T19:53:41","modified_gmt":"2021-10-15T19:53:41","slug":"pay-per-click-advertising","status":"publish","type":"page","link":"https:\/\/thedigitalclicks.com\/services\/pay-per-click-advertising\/","title":{"rendered":"Pay-per-click Advertising"},"content":{"rendered":"

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Pay-per-click<\/h1>\n

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PPC services offer by us<\/h2>\n

PPC or pay-per-click is a digital advertising model in which an advertiser pays an amount (fixed or determined by auction) each time a user clicks on one of the ads to visit a website. The idea of \u200b\u200ba pay-per-click campaign is to “buy a view” for a particular site. In general, the goal is to generate certain types of user actions, such as registering or purchasing a product.<\/p>\n

PPC is a very common option, but it’s not the only payment model available for online campaigns. Therefore, it is important to distinguish it from others, such as:<\/p>\n

PPM:<\/b>\u00a0Advertisers pay a fixed amount for every 1,000 impressions; that is, every 1000 times an ad is viewed by a user. Keep in mind that with this model, it’s difficult to predict the number of clicks generated for every additional 1000 impressions, so you don’t know how much to pay for each visit.<\/p>\n

PPA: Advertisers pay every time a user performs a particular action; for example, every time the user downloads an application. Therefore, the link between cost and purpose is even more obvious than with PPC.<\/p>\n

Some important concepts for understanding PPC<\/h3>\n

Cost per CPC or click<\/h3>\n

CPC is the price the advertiser pays each time you click on an ad. Here you can either agree to a fixed price for each click or determine the price through an auction. In the latter case, the advertiser sets a bid or maximum price that they are willing to pay for each click. The system compares ads to similar ads based on quality and willingness to pay, and the winning ad is displayed first.<\/p>\n

Benefits of our PPC services<\/h3>\n

You only pay for the visits you receive.<\/b>\u00a0Advertisers pay to display their ads in other ad models, but they don’t always get results. With pay-per-click payments, on the other hand, there is a direct link between cost and performance.<\/p>\n

There is a lot of information about ad performance.<\/b>\u00a0The Pay per Click Platform provides advertisers with comprehensive information about what’s happening with your ads, including impressions, clicks, click-through rates, and conversions.<\/p>\n

Great optimization potential.<\/b>\u00a0With all this data, you can easily see if your ad is working and fix your course in real-time. The best strategy is to create several variations of each ad and compare them to see which one works best. In this way, you can be assured that your ad will be more and more successful.<\/p>\n

Your ads will reach the right audience.<\/b>\u00a0Thanks to multiple segmentation options, only interested users can see your ad, so you won’t miss a single click. This will improve your ad results by making it more likely that users who are part of your target audience will click.<\/p>\n

You can manage your budget accurately.<\/b>\u00a0With the PPC model, you can set a maximum daily budget, and in some cases, you can start at 1 euro. This means you can tailor it to advertisers of all sizes and pre-control how much you spend on each campaign.<\/p>\n

You can decide when and where your ads will appear.<\/b>\u00a0The pay-per-click model allows you to display ads on different platforms and locations (the next section shows some examples) and choose what interests you most. On some sites, you can also choose the days and times when your ads will appear.<\/p>\n

You will get a better position and visibility.\u00a0<\/b>Thanks to PPC, you can display your ads on some of the sites your users visit most, including search engines, social networks, and the most famous web portals.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_row_inner][vc_column_inner width=”1\/3″]\r\n \r\n <\/i><\/span>\r\n\r\n \r\n \r\n <\/span>\r\n\r\n [\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1605132626137{padding-top: 20px !important;}”][vc_column_text]<\/p>\n

SEO<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”25px”][vc_column_text]Say you are selling the best product in a niche or giving the best service to the customers. But how the customers will find you in the crowd of millions of websites and billions of WebPages?[\/vc_column_text][vc_empty_space height=”25px”]\r\n CHECK IT OUT<\/span>\r\n <\/span>\r\n <\/span>\r\n \r\n <\/a>[vc_empty_space height=”25px”][vc_row_inner][vc_column_inner width=”1\/3″]\r\n \r\n <\/i><\/span>\r\n\r\n \r\n \r\n <\/span>\r\n\r\n [\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1605133302938{padding-top: 20px !important;}”][vc_column_text]<\/p>\n

Social Media Marketing<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”25px”][vc_column_text]Social networks are a mode of social interaction. It is a platform for sharing and discussing information between humans.[\/vc_column_text][vc_empty_space height=”25px”]\r\n CHECK IT OUT<\/span>\r\n <\/span>\r\n <\/span>\r\n \r\n <\/a>[vc_empty_space height=”25px”][vc_row_inner][vc_column_inner width=”1\/3″]\r\n \r\n <\/i><\/span>\r\n\r\n \r\n \r\n <\/span>\r\n\r\n [\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1605133564206{padding-top: 20px !important;}”][vc_column_text]<\/p>\n

Google Ad Words<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”25px”][vc_column_text]Google Ad words is a tool that will allow us to connect with our audience through paid ads. It allows us to impact our audience at different times.[\/vc_column_text][vc_empty_space height=”25px”]\r\n CHECK IT OUT<\/span>\r\n <\/span>\r\n <\/span>\r\n \r\n <\/a>[vc_empty_space height=”25px”][vc_row_inner][vc_column_inner width=”1\/3″]\r\n \r\n <\/i><\/span>\r\n\r\n \r\n \r\n <\/span>\r\n\r\n [\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1605134369679{padding-top: 20px !important;}”][vc_column_text]<\/p>\n

Content Writing<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”25px”][vc_column_text]Each writer indeed has his own voice and style. However, content writers cannot always afford to indulge in the luxury, as part of becoming a content writer.[\/vc_column_text][vc_empty_space height=”25px”]\r\n CHECK IT OUT<\/span>\r\n <\/span>\r\n <\/span>\r\n \r\n <\/a>[vc_empty_space height=”25px”][vc_row_inner][vc_column_inner width=”1\/3″]\r\n \r\n <\/i><\/span>\r\n\r\n \r\n \r\n <\/span>\r\n\r\n [\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1605134369679{padding-top: 20px !important;}”][vc_column_text]<\/p>\n

Graphic Designing<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”25px”][vc_column_text]A designer\u2019s job is to communicate a client\u2019s story, brand, and ideas, but you\u2019ll also need good communication skills to present, enchant, and negotiate your work.[\/vc_column_text][vc_empty_space height=”25px”]\r\n CHECK IT OUT<\/span>\r\n <\/span>\r\n <\/span>\r\n \r\n <\/a>[vc_empty_space height=”25px”][vc_row_inner][vc_column_inner width=”1\/3″]\r\n \r\n <\/i><\/span>\r\n\r\n \r\n \r\n <\/span>\r\n\r\n [\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1605134369679{padding-top: 20px !important;}”][vc_column_text]<\/p>\n

Website Designing<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”25px”][vc_column_text]Nowadays, it is not enough to create a website; many companies forget one of the most important parts: dedication and time to update it.[\/vc_column_text][vc_empty_space height=”25px”]\r\n CHECK IT OUT<\/span>\r\n <\/span>\r\n <\/span>\r\n \r\n <\/a>[vc_empty_space height=”25px”][vc_row_inner][vc_column_inner width=”1\/3″]\r\n \r\n <\/i><\/span>\r\n\r\n \r\n \r\n <\/span>\r\n\r\n [\/vc_column_inner][vc_column_inner width=”2\/3″ css=”.vc_custom_1605134369679{padding-top: 20px !important;}”][vc_column_text]<\/p>\n

lead generation<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”25px”][vc_column_text]A potential customer refers to any person or company that is interested in your product. This interest is expressed by sharing contact details, clicking on the \u201cRegister Now\u201d link,[\/vc_column_text][vc_empty_space height=”25px”]\r\n CHECK IT OUT<\/span>\r\n <\/span>\r\n <\/span>\r\n \r\n <\/a>[vc_empty_space height=”25px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Pay-per-click [\/vc_column_text][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text] PPC services offer by us PPC or pay-per-click is a digital advertising model in which an advertiser pays an amount (fixed or determined by auction) each time a user clicks on one of the ads to visit a website. The…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3328,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/pages\/5683"}],"collection":[{"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/comments?post=5683"}],"version-history":[{"count":0,"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/pages\/5683\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/pages\/3328"}],"wp:attachment":[{"href":"https:\/\/thedigitalclicks.com\/wp-json\/wp\/v2\/media?parent=5683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}